Pivot, reinvent, rebrand or recover.
We’ve got you covered. Introducing Brand Anatomy.
ABOUT
Discover how to defeat uncertainty and move your business forward.
COURSES
Online courses and services on demand, ready when you are.
COACHING
Live coaching via video conference, customised adapation of our toolkits.
AS SEEN IN
We will help you cut the learning curve, gain clarity, save time & money and build repeatable systems through proven playbooks.
After 10 years of working with startups, publicly listed companies, private groups, governments, sports stars and even a rock star or two – we’ve put all we’ve learned into the simplicity of a single program to help anyone reinvent and grow their organization.
We coach, consult, train and mentor our clients to performance in strategy, brand, marketing, sales and service.
Our work delivers results using proven playbooks and frameworks.
BENCHMARK
Insights for action.
CLARIFY THE WHY
Purpose to personality.
CALIBRATE THE WHAT
Prioritise what creates value.
BUILD THE HOW
Use our playbooks to grow.
Introducing Brand Anatomy
Brand Anatomy is a framework to grow brands.
- Reveal the gaps and what needs prioritization in the Brand Experience Maturity Assessment
- Discover clarity in who you are through Brand Anatomy: Identity
- Find the focus in what matters most with your leadership team in Brand Anatomy: Calibrate
- Build maturity in CX; sales, marketing and service and EX through the powerful Experience Curves.
Brand Anatomy is the ‘Swiss army knife’ of strategic marketing & innovation models.
On Demand Courses & Books
We’ve taken all our work and pre-packed these services into online course or on demand services.
Our courses are delivered by video, text and eBook downloads.
The Brand Experience Maturity Assessment can be ordered online and taken as a stand alone maturity assessment to power a strategic planning process for any team.
Live coaching via digital video
Brand Anatomy Navigator is delivered in person via video calls. You can choose from weekly, fortnightly or monthly meetings.
We follow the Brand Anatomy program.
This program is not linear, it starts with a maturity assessment which reveals which playbooks will add the greatest amount of value in the shortest amount of time.
Find the gaps, deliver results
Our high performance Brand Experience Maturity Assessment (BEMA) sets benchmarks of maturity in strategy execution and identifies areas of focus that add value in the next quarter or half.
The BEMA is a (really) deep dive into more than 200 data points across your business strategy & execution to find the gaps.
The Brand Experience Maturity Assessment can be ordered online and taken as a stand alone maturity assessment to power a strategic planning process for any team.
FREE
Resources
The Blirt Podcast
Practical wisdom to apply to your business today.
Listen and subscribe to join thousands of listeners in over 40 countries. Episodes every fortnight.
Free Whitepaper
How to build your brand architecture for growth – the four models.
Free Whitepaper
How to design the right metrics – Leading vs Lagging KPIs.
Feature Article & Podcast – COVID-19 Response
During this period of uncertainty, we wanted to let you know that here at Blirt we will continue to operate as normal but with more emphasis on video conferencing and digital collaboration.
We are here to help you sharpen your strategic focus and to prepare for the opportunities that will arise when the economy bounces back.
This isn’t the end of the world. It is a pandemic, but we will get past Coronavirus Disease 2019 (COVID-19).
In our podcast, The Brand Transformation Show, we interviewed our client and infectious disease expert, Prof Robert Booy. Prof Booy, from the University of Sydney, is a global expert on infectious diseases and has been educating Australia across the media and informing public policy during this crisis. Read and listen here.
Feature Article
Why did Holden fail?
A 150+ year old brand, that speaks to the heart and soul of Australians has had a catastrophic fail and been with drawn from a market where at one, almost 1 in 3 new cars on the road where a Holden. What went wrong?
Read this indepth article on why we believe Holden had to close down.
You will learn:
- The strategic mistake Holden made (twice!)
- What a brand gap is and how it can destroy a brand
- How every brand is open to the risk of failure
- The lessons to apply to your own brand, big or small.