“Blirt offer a rare combination of strategic intelligence and execution that drives better customer experience and improved marketing ROI”
We help leaders close the brand gap.
80% of strategy leaders don’t know what strategic changes will empower their company to win.
We help you close that gap.
BRAND Anatomy Program
Our Approach.
BEMA
You only improve what you measure.
The maturity assessment is ...
Our Brand Experience Maturity Assessment sets benchmarks of maturity in execution and identifies areas of focus that add value.
The BEMA is a digital survey to leaders in your business and is complimented with one-on-one interviews by Blirt.
This process takes two weeks and the final report is presented as a foundation to the first horizon roadmap workshop.
We start each engagement with this and repeat it each year with you to show improvement.
ROADMAP
Know the path to the ideal state..
Our path to the ideal is...
We identify a draft roadmap and this is our first quarterly workshop.
At the end of the first workshop a clear roadmap exists for 3 – 6 horizons.
Each quarter this is reviewed and priorities set for transformation.
PLAYBOOKS
Own the tools to scale up performance.
How we consistently win...
The roadmap will prioritise initiatives to grow teams up the Experience Curve.
In a need based order we build the playbooks in sales, marketing, service, brand or strategy.
A Playbook is the how we go to market.
It is the foundation to scale up and transform into the future.
LEARNING
Build your people and they will build your business.
How we continuously improve...
Each playbook will require consulting and training in new skills.
We work with your leaders to identify the gaps and train teams in sales skills, marketing strategy, leadership development, technical competency and self improvement.
We make sense of dysfunction, translating solutions into aligned actions, helping leaders & teams focus on the right objectives to create the ideal results.
That means we coach, consult, train and mentor our clients to performance in strategy, brand, marketing, sales and service.
Our work delivers results using proven playbooks and frameworks.
We are nimble, experienced, personable and can deliver bespoke outcomes using best practice tools.
For senior leaders who seek to drive change, Blirt is a trusted advisor who can deliver because we know how to bridge the challenges of today with the results of tomorrow.
FREE
Resources
The Blirt Podcast
Practical wisdom to apply to your business today.
Listen and subscribe to join thousands of listeners in over 40 countries. Episodes every fortnight.
Free Whitepaper
How to build your brand architecture for growth – the four models.
Free Whitepaper
How to design the right metrics – Leading vs Lagging KPIs.
Feature Article & Podcast – COVID-19 Response
During this period of uncertainty, we wanted to let you know that here at Blirt we will continue to operate as normal but with more emphasis on video conferencing and digital collaboration.
We are here to help you sharpen your strategic focus and to prepare for the opportunities that will arise when the economy bounces back.
This isn’t the end of the world. It is a pandemic, but we will get past Coronavirus Disease 2019 (COVID-19).
In our podcast, The Brand Transformation Show, we interviewed our client and infectious disease expert, Prof Robert Booy. Prof Booy, from the University of Sydney, is a global expert on infectious diseases and has been educating Australia across the media and informing public policy during this crisis. Read and listen here.
Feature Article
Why did Holden fail?
A 150+ year old brand, that speaks to the heart and soul of Australians has had a catastrophic fail and been with drawn from a market where at one, almost 1 in 3 new cars on the road where a Holden. What went wrong?
Read this indepth article on why we believe Holden had to close down.
You will learn:
- The strategic mistake Holden made (twice!)
- What a brand gap is and how it can destroy a brand
- How every brand is open to the risk of failure
- The lessons to apply to your own brand, big or small.