OK, here’s a great little infographic from our friends over at Pardot
Vanity metrics are nice, they make us look good to our peers and bosses – sometimes. But they don’t necessarily shift the needle on the business.
We want you to be a champion marketer, so we want you to use a set of metrics that make your CEO and CFO sit up and take notice.
Focus on the better metrics:
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Brand anatomy is a sense making framework that brings the clarity to grow your business.
1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for
2. Create the alignment in your team to reduce roadblocks and accelerate good decision making
3. Build the skills and the systems to release growth across your business using proven playbooks customized for you