OK, here’s a great little infographic from our friends over at Pardot 

Vanity metrics are nice, they make us look good to our peers and bosses – sometimes.  But they don’t necessarily shift the needle on the business. 

We want you to be a champion marketer, so we want you to use a set of metrics that make your CEO and CFO sit up and take notice. 

Focus on the better metrics: 

Sales Playbook

Brand Anatomy: Sales is coming soon...

Register to receive notifications and updates about Brand Anatomy: Sales from the Team

Thanks for registering, we'll keep you up-to-date!

Brand Anatomy Calibrate

Brand Anatomy:Calibrate is coming soon...

Register to receive notifications and updates about Brand Anatomy: Calibrate from the Team

Thanks for registering, we'll keep you up-to-date!

Marketing Playbook

Brand Anatomy:Marketing is coming soon...

Register to receive notifications and updates about Brand Anatomy: Marketing from the Team

Thanks for registering, we'll keep you up-to-date!

Service Playbook

Brand Anatomy: Service is coming soon...

Register to receive notifications and updates about Brand Anatomy: Service from the Team

Thanks for registering, we'll keep you up-to-date!

CX Playbook

Brand Anatomy:CX is coming soon...

Register to receive notifications and updates about Brand Anatomy: CX from the Team

Thanks for registering, we'll keep you up-to-date!

EX Playbook

Brand Anatomy:EX is coming soon...

Register to receive notifications and updates about Brand Anatomy: EX from the Team

Thanks for registering, we'll keep you up-to-date!

BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!