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The Transformation Blog
2019 Trends for Business; Sales, Marketing, Service
As new technologies are created and innovated upon, our world as we know it changes – bit by bit. 2019 will see a deeper adoption of tech in our society and as a result consumer demands for tighter privacy and protection strengthens.
On The Digital Transformation Show we move through our top 8 predictions for 2019, which you can listen to here. But hey, you’re already here reading the article, so read on: 2019 Trends – The Digital Transformation Show
read moreSalesforce for Small Business with Merlin Luck
Merlin Luck leads a team of Salesforce Account Executives in the SMB market. Blirt asked him some questions around Salesforce in small business.
read moreThe XMarketer: Leaders driving digital transformation
Learn what an XMarketer is and what it takes to be one in the 21st century. Customer experience through Digital Transformation is the modern marketers battleground.
read moreThe Two-Speed Business: Reduce Risk and Increase Cashflow
The two speed business model allows any organisation to operate at different speeds to service two different customers, for the purpose of deferring dependency risk and increase cashflow.
read moreHow to use a ‘two-speed’ business to enable digital maturity through transformation. #20
KPIs – How to design Key Performance Indicators that work. Leading vs. Lagging Indicators
Learn the different types of key performance indicators and how to design KPIs that work toward your objectives and business targets.
read moreHow to design KPIs that work. Leading vs Lagging Indicators #19
The Digital Centre
The Digital Centre wanted to automate several functions inside their organisation using technology that unlocks the barriers to scale.
read moreA Digital Transformation Journey. Interview with Matthew Taylor, CEO of The Digital Centre. #18
Get that data in your CRM! 4 Ways to do this simply. #17
Define the right problem, deliver the right digital transformation. How to be in the top 16% of transformation leaders. #16
Transforming Sales – Creating a sales playbook for your business. (#15)
Define the right problem, deliver the right digital transformation: How to be in the top 16% of transformation leaders.
Digital Transformation is problem solving, whereby you aim to transform your business in order to reach an outcome that is not attainable by staying complacent. Your goal is the result, your problem is the barrier to getting there. The concerning statistics as...
read moreThe 7 Questions You Should Be Asking About Your Business
The purpose of asking the 7 questions is to see what requires improvement within the business. By asking the seven questions regularly, a business owner can move past their own biases and identify the gaps in their own knowledge and determine where they need assistance.
read moreDigitally transforming your brand; How to move from brand advertiser to brand publisher. (#14)
How to use OKRs to drive change, performance and transformation (#13)
Big News from Dreamforce
More than 170,000 people. Over 2,700 sessions. Expert panels, case studies and keynote speakers. And, of course, world-changing announcements for businesses using the world’s leading customer relationship management (CRM) platform, Salesforce.
read moreCreating employee experience that grows your business (#12)
Data Driven Strategy: Personalise for CX Leadership
Using data in marketing and profit are intrinsically linked. A study by McKinsey and Company shows how businesses that have used big data and analytics have five to six per cent high productivity and profitability.
read moreMicro-moments and their impact on Customer Experience
We are spending more time than ever online. A recent study of UK consumers found that the average person spends more than 24 hours online every week.
read moreLive from Dreamforce! (#11)
Creating customer experience that grows your business (#10)
How to build the right business model for your organization (#9)
What Will AI Mean for Your Sales Cloud?
Sales Cloud’s artificial intelligence (AI) feature makes the world’s leading Customer Relationship Management (CRM) platform more powerful – and an even greater asset to your business.
read moreWhat is Marketing Cloud and why do I need it?
Marketing Cloud is the marketing platform of Salesforce’s Customer Relationship Management (CRM) system that primarily assists small and medium enterprises (SMEs) get the most from their marketing efforts by better segmenting audiences and helping them improve engagement.
read more