Analytics tools are key to today’s marketing success.

Some Metrics That Matter – Vanity vs Better Metrics

OK, here’s a great little infographic from our friends over at Pardot 

Vanity metrics are nice, they make us look good to our peers and bosses – sometimes.  But they don’t necessarily shift the needle on the business. 

We want you to be a champion marketer, so we want you to use a set of metrics that make your CEO and CFO sit up and take notice. 

Focus on the better metrics…

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