Blog
Analytics
The XMarketer: Leaders driving digital transformation
Learn what an XMarketer is and what it takes to be one in the 21st century. Customer experience through Digital Transformation is the modern marketers battleground.
B2B Marketing Analytics Multi Touch Attribution Update
In the world of campaigns and conversions, nothing makes a manager’s day like a comprehensive report at the end of a marketing campaign.
How To Use Marketing Analytics to Enhance Customer Experience
A positive customer experience is what creates repeat customers. Find out how to use your marketing analytics to enhance customer experiences and your business.
What to Expect with AI in Digital Marketing
Artificial intelligence is being implemented into every industry, even digital marketing. Read on to learn what the future holds for AI in digital marketing.
How to Build and Grow Your Customer Database
There are a lot of different ways you can use your customer database to improve sales. Here’s how to build, grow, and use your customer database for marketing.
The Marketing Analytics You Should be Focusing On
There are a lot of marketing analytics you can look at from your campaigns, but some are more useful than others. Read on for the analytics you should focus on.
How to Understand and Ready Your Google Site Analytics
Your Google site analytics tell you everything about your site that goes on behind the scenes, such as traffic. Here’s how to understand your Google analytics.
Some Metrics That Matter – Vanity vs Better Metrics
OK, here’s a great little infographic from our friends over at Pardot
Vanity metrics are nice, they make us look good to our peers and bosses – sometimes. But they don’t necessarily shift the needle on the business.
We want you to be a champion marketer, so we want you to use a set of metrics that make your CEO and CFO sit up and take notice.
Focus on the better metrics…