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Branding
Why Did Holden Close Down?
The 17th of February, 2020 is a day that will go down in history for anyone involved in business within Australia and New Zealand.
Following a litany of retail ‘collapses’ as disruption hit the retail sector, one of Australia’s most well known and oldest automotive brands announced their ‘retirement’.
Retirement? Let’s call it acknowledged death.
General Motors has announced the end of the Holden brand in Australia and New Zealand.
How can one of Australia’s most well known brands get it so wrong?
The XMarketer: Leaders driving digital transformation
Learn what an XMarketer is and what it takes to be one in the 21st century. Customer experience through Digital Transformation is the modern marketers battleground.
The 7 Questions You Should Be Asking About Your Business
The purpose of asking the 7 questions is to see what requires improvement within the business. By asking the seven questions regularly, a business owner can move past their own biases and identify the gaps in their own knowledge and determine where they need assistance.
The Best & Most Brutal Business Advice From The Show “Billions”
Social media is full of pithy business advice in memes and ‘wanna be’ business gurus. Most of this is utter rubbish.
Every now and then the best business advice comes from the most unlikely source – streaming tv.
Here’s a clip from the TV Show “Billions” that condenses years of Business University in 25 seconds.
The Incredible Benefits of Branding Your Business
There are few more important things for a new business than establishing a strong brand. Here are just a few of the incredible benefits of branding.
How to Get a Digital Marketing Influencer for Your Brand
Influencer marketing is effective because it make your brand more relatable. Keep reading to learn how to get a digital marketing influencer for your brand.
How To Understand and Build Brand Architecture for Optimum Customer Experience
The purpose of Brand Architecture is to enable scale within the organisation’s business model whilst retaining clarity to the customer.
This is really important to understand. The purpose of Brand Architecture is allowing the business to grow at the right pace (ideally as quickly as possible) whilst being crystal clear in offering to the customer.
Many Brand Architecture models have been developed over the years. All come down to understanding how far or close the brand is in relationship to another brand. The last thing you want is a collection of brands within an organisation with purpose, clarity or order.
What are the four simple frameworks to understanding Brand Architecture?
An Australian First: Tealium Appoints Blirt
Sydney, NSW – 16 July 2015 –Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced it has appointed Blirt, a leading technology driven marketing agency, as the first distribution partner in Australia. It is the first wholly local partnership for Tealium.
Branded Keywords- Do You Need Them?
A question we are frequently asked is; should a business bid on its own brand name when it comes to AdWords and pay per click (PPC) campaigns? What’s the trick? What works better- Branded or Non-Branded keywords? Or should you budget for both?
What Characteristics Make a Great Brand?
When you understand what brands are – the collection of purpose, thoughts, ideas and personality of an organisation, person or product – you understand that brands are simply character. That’s why brand and reputation are so intrinsically connected.
A reputation is an external impression of an internal state. You might like to simplistically think that reputation is the external outcome of that person’s internal beliefs and values.
So what are the characteristics of a great brand (or a great character)?