Blog

Branding

Your brand represents the sum of people’s perception of your logo, advertising, reputation, and customer service.
Why Did Holden Close Down?

Why Did Holden Close Down?

The 17th of February, 2020 is a day that will go down in history for anyone involved in business within Australia and New Zealand.

Following a litany of retail ‘collapses’ as disruption hit the retail sector, one of Australia’s most well known and oldest automotive brands announced their ‘retirement’.

Retirement? Let’s call it acknowledged death.

General Motors has announced the end of the Holden brand in Australia and New Zealand.

How can one of Australia’s most well known brands get it so wrong?

read more

How To Understand and Build Brand Architecture for Optimum Customer Experience

The purpose of Brand Architecture is to enable scale within the organisation’s business model whilst retaining clarity to the customer.

This is really important to understand.  The purpose of Brand Architecture is allowing the business to grow at the right pace (ideally as quickly as possible) whilst being crystal clear in offering to the customer.

Many Brand Architecture models have been developed over the years.  All come down to understanding how far or close the brand is in relationship to another brand.  The last thing you want is a collection of brands within an organisation with purpose, clarity or order.

What are the four simple frameworks to understanding Brand Architecture?  

read more

An Australian First: Tealium Appoints Blirt

Sydney, NSW – 16 July 2015 –Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced it has appointed Blirt, a leading technology driven marketing agency, as the first distribution partner in Australia. It is the first wholly local partnership for Tealium.

read more

Branded Keywords- Do You Need Them?

A question we are frequently asked is; should a business bid on its own brand name when it comes to AdWords and pay per click (PPC) campaigns? What’s the trick? What works better- Branded or Non-Branded keywords? Or should you budget for both?

read more