Learn what an XMarketer is and what it takes to be one in the 21st century. Customer experience through Digital Transformation is the modern marketers battleground.read more
The purpose of asking the 7 questions is to see what requires improvement within the business. By asking the seven questions regularly, a business owner can move past their own biases and identify the gaps in their own knowledge and determine where they need assistance.read more
Social media is full of pithy business advice in memes and ‘wanna be’ business gurus. Most of this is utter rubbish.
Every now and then the best business advice comes from the most unlikely source – streaming tv.
Here’s a clip from the TV Show “Billions” that condenses years of Business University in 25 seconds.read more
There are few more important things for a new business than establishing a strong brand. Here are just a few of the incredible benefits of branding.read more
Influencer marketing is effective because it make your brand more relatable. Keep reading to learn how to get a digital marketing influencer for your brand.read more
The purpose of Brand Architecture is to enable scale within the organisation’s business model whilst retaining clarity to the customer.
This is really important to understand. The purpose of Brand Architecture is allowing the business to grow at the right pace (ideally as quickly as possible) whilst being crystal clear in offering to the customer.
Many Brand Architecture models have been developed over the years. All come down to understanding how far or close the brand is in relationship to another brand. The last thing you want is a collection of brands within an organisation with purpose, clarity or order.
What are the four simple frameworks to understanding Brand Architecture?read more
Sydney, NSW – 16 July 2015 –Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced it has appointed Blirt, a leading technology driven marketing agency, as the first distribution partner in Australia. It is the first wholly local partnership for Tealium.read more
A question we are frequently asked is; should a business bid on its own brand name when it comes to AdWords and pay per click (PPC) campaigns? What’s the trick? What works better- Branded or Non-Branded keywords? Or should you budget for both?read more
When you understand what brands are – the collection of purpose, thoughts, ideas and personality of an organisation, person or product – you understand that brands are simply character. That’s why brand and reputation are so intrinsically connected.
A reputation is an external impression of an internal state. You might like to simplistically think that reputation is the external outcome of that person’s internal beliefs and values.
So what are the characteristics of a great brand (or a great character)?read more
Brands need to be simple to understand for brand manager, employee and most importantly, customer.
The best and simplest way to understand brands is as people, or characters. Why do we believe that brands are best expressed as people?
This article or rather story, outlines why people today understand brands through the lens of human characteristics.read more
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