Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience.
As new technologies are created and innovated upon, our world as we know it changes – bit by bit. 2019 will see a deeper adoption of tech in our society and as a result consumer demands for tighter privacy and protection strengthens.
On The Digital Transformation Show we move through our top 8 predictions for 2019, which you can listen to here. But hey, you’re already here reading the article, so read on: 2019 Trends – The Digital Transformation Show
Merlin Luck leads a team of Salesforce Account Executives in the SMB market. Blirt asked him some questions around Salesforce in small business.
Learn what an XMarketer is and what it takes to be one in the 21st century. Customer experience through Digital Transformation is the modern marketers battleground.
The purpose of asking the 7 questions is to see what requires improvement within the business. By asking the seven questions regularly, a business owner can move past their own biases and identify the gaps in their own knowledge and determine where they need assistance.
Using data in marketing and profit are intrinsically linked. A study by McKinsey and Company shows how businesses that have used big data and analytics have five to six per cent high productivity and profitability.
We are spending more time than ever online. A recent study of UK consumers found that the average person spends more than 24 hours online every week.
Marketing Cloud is the marketing platform of Salesforce’s Customer Relationship Management (CRM) system that primarily assists small and medium enterprises (SMEs) get the most from their marketing efforts by better segmenting audiences and helping them improve engagement.
If you have been in business for the past few years, you have probably heard the term ‘customer experience’. It’s time to discover what the new sales and marketing buzzword really means.
We are excited to see some new integrations and productivity enhancements in latest Salesforce Marketing Cloud release that went live on April 21, 2018, especially the added ability to publish directly to Instagram from Social Studio!
Everybody wants to deliver customer experience leadership. Some believe they are, many don’t realise they are not and still many don’t realise it truly is within their grasp.
It is possible for any team to transform their organisation through building a world class customer experience.
I’m going to cover the barriers that hold organisations back, the behaviours leaders exhibit and a summary of the Blirt services to help achieve customer experience leadership.
In today’s continually evolving world, it’s crucial that your business evolves as well. Learn what digital transformation consulting can do for your business.
Keeping your digital business on the cutting edge is critically important. See how creating omnichannel customer experience can accomplish this.
Understanding your customer base is a wonderful way to boost your business. Click here to explore the benefits of an elite customer research strategy.
A positive customer experience is what creates repeat customers. Find out how to use your marketing analytics to enhance customer experiences and your business.
It’s always good to know what your marketing efforts are actually doing. In this guide, we’re breaking down the main steps of the digital marketing process
Understanding trends is just the first step in mapping your roadmap to success in a fast moving market. That’s why we’re sharing the 10 practical digital marketing trends of 2017 so you can get traction now!
Digital marketing is crucial in sustaining and growing a successful business.
Technological advances increase the opportunities for you to reach your target market online.
What are they?
We meet many small to medium businesses who are just doing the very basics with their SEO. However, there is SO MUCH opportunity with just a little bit more effort.
The SEO world has really grown up into content marketing and, like all good marketing, there is both an art & a science to this.
We live in the experience economy. An economy driven by experiences and sustained through digital integration and innovation.
How did we get here?
Well here’s digital transformation in 8 steps…
Last week Blirt’s Founder and MD, Stuart Leo presented at Property Portal Watch Asia in Bangkok, Thailand.
Speaking to a room of tech leaders and property portal gurus Stuart outlined the need for data driven customer engagement.
In one of my recent consulting assignments, I was asked to review the digital marketing practices of a leading travel company. More specifically the Chief Marketing Officer of the company put me on the spot and wanted to know if I could help them acquire ‘x’ Marketing Qualified Leads (MQL’s) and convert them to ‘y’ sales over a 12-month period. I paused, smiled, and asked them to give me a day to respond.