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Customer Experience

Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience.

2019 Trends for Business; Sales, Marketing, Service

As new technologies are created and innovated upon, our world as we know it changes – bit by bit. 2019 will see a deeper adoption of tech in our society and as a result consumer demands for tighter privacy and protection strengthens.

On The Digital Transformation Show we move through our top 8 predictions for 2019, which you can listen to here. But hey, you’re already here reading the article, so read on: 2019 Trends – The Digital Transformation Show

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Overcoming Barriers to Deliver Customer Experience Leadership

Everybody wants to deliver customer experience leadership.  Some believe they are, many don’t realise they are not and still many don’t realise it truly is within their grasp.

It is possible for any team to transform their organisation through building a world class customer experience. 

I’m going to cover the barriers that hold organisations back, the behaviours leaders exhibit and a summary of the Blirt services to help achieve customer experience leadership. 

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10 Practical Digital Marketing Trends You Can Use in 2017

Understanding trends is just the first step in mapping your roadmap to success in a fast moving market. That’s why we’re sharing the 10 practical digital marketing trends of 2017 so you can get traction now!

Digital marketing is crucial in sustaining and growing a successful business.

Technological advances increase the opportunities for you to reach your target market online.

What are they? 

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Welcome To The New Normal – Part 1 of 4

In one of my recent consulting assignments, I was asked to review the digital marketing practices of a leading travel company. More specifically the Chief Marketing Officer of the company put me on the spot and wanted to know if I could help them acquire ‘x’ Marketing Qualified Leads (MQL’s) and convert them to ‘y’ sales over a 12-month period. I paused, smiled, and asked them to give me a day to respond. 

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