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Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

What Are Buyer Profiles or Personas?

A buyer profile is a descriptive outline of the person you are seeking to attract. It is used in marketing automation platforms, such as Salesforce’s Pardot, to ensure the right information is going to the right person at the right time. 

Buyer profiles help you understand who you are targeting to secure as customer.  

A profile makes it easier for you to share the types of people the business is seeking to attract and to therefore tailor content, products, services and behaviours to meeting this group. 

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