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How to Set Sales Goals You Need For Sales Success in 2017
Hitting sales targets is all about goal setting.
Make 2017 the year to crush your sales records! We’re sharing what you need to know to set the sales goals you need for sales success! Click here!
read moreDigital Marketing Fast Fact: Double Two Points in the Sales Funnel: Quadruple Sales.
It is an arresting statement, “Double two points of your sales funnel and you will quadruple your sales!”
There are literally hundreds of things we work on in digital marketing so finding the ‘big rocks’ the things in the business which really shift the needle is often hard.
read moreMarketing Leaders, ‘Are You Driving Performance, Or Telling Your Boss Where You’ve Been?’ Leading vs Lagging Indicators as KPIs
As performance based marketers our role is to bring clarity to the situation, then advise, plan and execute to shift the needle on the business.
Marketing and Sales Leaders are familiar with KPIs (Key Performance Indicators) but not every leader understands how to design KPIs to drive performance, not just report on what happened.
This article is a quick introduction to Leading and Lagging Indicators and gives you some actions to get started on so you can start building better data measures.
read morePardot Update: Delete, Merge & Prospect Bi-Directional Sync
One customer to rule them all: New prospect management efficiencies in Salesforce latest connector update.
Pardot has taken another exciting step towards its enhanced integration with Salesforce in the latest Connector Update, which sees improvements to ‘Bidirectional Sync’ and merge/delete functions for prospect data.
read moreImprove ROI Through These 5 Simple Principles of Content Marketing
Here are 5 Simple Principles to Apply in Your Content Development to Drive ROI – 1. Engage With Headlines, 2. Know the Why and Who, 3….. At Blirt we help clients in the Salesforce ecosystem find, nurture and grow more customers. We use CRM data, lead nurturing, content management tools and clear reporting to help you maximise your digital marketing efforts.
read moreOur Leaders View: How To Bring Alignment To Marketing & Sales
I’m a marketing guy by background; ad agencies, corporate marketing, research, product development, campaigns …. tactical and strategic.
But when I started my own business I had to become a sales guy. I learnt more in 3 months about sales than I had in 10+ years of marketing.
Marketing and Sales really are part of the same discipline. Yet they’re two completely different skill sets. It’s kind of like a marriage…. both need each other and all on their own is never better than intimately working together.
So, it’s not surprising then that the biggest arguments in an organisation often happen between marketing and sales!
How do you bring alignment to the marketing and sales process?
Here are 8 ways to bring your marketing and sales team together:
read moreIncrease Your Sales by 20%
According to a recent DemandGen Report, nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
So… What is Lead Nurturing?
Lead Nurturing (also known as drip marketing) is the process of automatically “dripping” relevant information via email to sales leads over time.
Email can be sent automatically to prospects at exactly the right time, reducing much of the manual labour involved in sales communications. The benefits of this are numerous, and extend far beyond simple sales functionality.
read more
The Moving COGS of the Customer Journey
At Blirt, we see the customer journey like a series of cogs – strategic, moving parts put together to create a dynamic process where value is created and exchanged between you and your customer. The customer journey is a customer focussed cycle that creates value, increases customer satisfaction and reduces the chance of your customers looking anywhere else to meet their needs.
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