Search Engine Optimisation

SEO is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
The Step-By-Step Guide to Outlining a Killer SEO Campaign

The Step-By-Step Guide to Outlining a Killer SEO Campaign

You know you need a killer SEO campaign, but you’re not quite sure where to start. No worries. This step-by-step guide lets you know what to prioritize.

With 50% of online traffic for businesses coming through SEO, it’s time to pay attention and craft your own killer SEO campaign.

For many businesses, SEO is just another thing on the ‘to-do list’ that gets avoided due to confusion or lack of motivation.

read more

Just How Important are Organic Keywords These Days?

There’s a lot of talk about organic keywords, and whether they’re on the way out in SEO. We’re diving in to give you the scoop on what’s up.

In the fast-paced world of SEO, it can be hard to remember where organic keywords stand.

Are businesses still using them? Are they effective? Wait, what are they?

We’re here to answer all these questions and more. 

read more

7 Reasons User Intent Needs to Be in Your SEO Strategy

We’ll admit that it can be easy to get caught up in the nuts and bolts of SEO.

If there is one thing that you and your business know more than any other, it’s how quickly the online world can change. Today’s hottest new trend quickly falls away to become yesterday’s news.

But, in this state of constant flux, one thing never seems to change: User intent. 

read more

Branded Keywords- Do You Need Them?

A question we are frequently asked is; should a business bid on its own brand name when it comes to AdWords and pay per click (PPC) campaigns? What’s the trick? What works better- Branded or Non-Branded keywords? Or should you budget for both?

read more

Do you have a Google+ Business Page?

Did you know that Google+ has 300 million+ in stream active users. Google+ has continued to grow strong, quickly becoming the second largest social network despite it’s late start in 2011 and some researchers have forecast Google+ will surpass Facebook by May 2016.

Some quick facts:

  • 22% of online adults use Google+ on a monthly basis… that’s the same number who use Twitter and more than who use LinkedIn, Pinterest or Instagram…
read more