Blog

Strategy

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company’s strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company’s goals and marketing objectives.

The XMarketer: Leaders driving digital transformation

Dec 19, 2018 | ANALYTICS, AUTOMATION, BRANDING, CONTENT MARKETING, CUSTOMER EXPERIENCE, DIGITAL MARKETING, STRATEGY

Learn what an XMarketer is and what it takes to be one in the 21st century. Customer experience through Digital Transformation is the modern marketers battleground.

The Two-Speed Business: Reduce Risk and Increase Cashflow

Dec 12, 2018 | SALES, STRATEGY

The two speed business model allows any organisation to operate at different speeds to service two different customers, for the purpose of deferring dependency risk and increase cashflow.

KPIs – How to design Key Performance Indicators that work. Leading vs. Lagging Indicators

Dec 5, 2018 | SALES, STRATEGY

Learn the different types of key performance indicators and how to design KPIs that work toward your objectives and business targets.

Define the right problem, deliver the right digital transformation: How to be in the top 16% of transformation leaders.

Nov 14, 2018 | STRATEGY

Digital Transformation is problem solving, whereby you aim to transform your business in order to reach an outcome that is not attainable by staying complacent. Your goal is the result, your problem is the barrier to getting there. The concerning statistics as...

The 7 Questions You Should Be Asking About Your Business

Nov 5, 2018 | BRANDING, CUSTOMER EXPERIENCE, SALES, STRATEGY

The purpose of asking the 7 questions is to see what requires improvement within the business. By asking the seven questions regularly, a business owner can move past their own biases and identify the gaps in their own knowledge and determine where they need assistance.

The Best & Most Brutal Business Advice From The Show “Billions”

Mar 29, 2018 | BRANDING, STRATEGY

Social media is full of pithy business advice in memes and ‘wanna be’ business gurus. Most of this is utter rubbish.

Every now and then the best business advice comes from the most unlikely source – streaming tv.

Here’s a clip from the TV Show “Billions” that condenses years of Business University in 25 seconds.

Internet Marking Resources to Build Your Digital Strategy

Feb 22, 2018 | DIGITAL MARKETING, STRATEGY

Looking for new ways to build your digital marketing strategy? Check out these internet marketing resources to find the tools you need.

How to Create a Strong Promotion Strategy for Your Business

Feb 8, 2018 | STRATEGY

Do you want your business to be known to as many potential clients as possible? Click here to learn how to create a strong promotion strategy.

The Ultimate Guide to Digital Transformation Consulting

Jan 25, 2018 | CUSTOMER EXPERIENCE, DIGITAL MARKETING, SALESFORCE, STRATEGY

In today’s continually evolving world, it’s crucial that your business evolves as well. Learn what digital transformation consulting can do for your business.

How to Conduct a Marketing Audit for Your Website

Aug 6, 2017 | STRATEGY

Every now and then it’s a good idea to go back over your site and test it for its SEO. Keep reading to learn how to conduct a marketing audit for your website.

« Older Entries

Download the blirt magazine

This FREE download will help you find, win and grow more customers.

Blog

Strategy

Blog Categories

Download the blirt magazine