Here’s the fact Marketing Strategy is Business Strategy. If you read your business strategy and your marketing strategy and realise they’re different, you either don’t have business strategy, don’t have a marketing strategy or worse – have two.
Strategic planning involves an analysis of the company’s strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company’s goals and marketing objectives.
The problem with being good, perhaps even OK, is that it is a major stumbling block to be being great.
We’ve compiled a list of funding and grant options to support small to medium businesses through the COVID-19 crisis.
There are billions of dollars available, let’s work together to help each.
COVID-19 Response: We’re open for business, using common sense and helping our clients manage through the crisis to prepare for coming bounce back.
During this period of uncertainty, we wanted to let you know that here at Blirt we will continue to operate as normal(ish) but with more emphasis on video conferencing and digital collaboration.
We are here to help you sharpen your strategic focus and to prepare for the opportunities that will arise when the economy bounces back.
This isn’t the end of the world.
It is a pandemic but we will get past Coronavirus Disease 2019 (COVID-19).
In our podcast, The Brand Transformation Show, we interviewed our client and infectious disease expert, Prof Robert Booy.
Prof Booy, from the University of Sydney, is a global expert on infectious diseases and has been educating Australia across the media and informing public policy during this crisis.
The 17th of February, 2020 is a day that will go down in history for anyone involved in business within Australia and New Zealand.
Following a litany of retail ‘collapses’ as disruption hit the retail sector, one of Australia’s most well known and oldest automotive brands announced their ‘retirement’.
Retirement? Let’s call it acknowledged death.
General Motors has announced the end of the Holden brand in Australia and New Zealand.
How can one of Australia’s most well known brands get it so wrong?
Blirt have helped the Juice Media Executive Team, gain clarity across the fundamental areas of their business and unlocked valuable insights into where they excel and what and where their roadblocks are.
Blirt have helped UCare gain clarity in strategy, reposition the brand, redefine product offering and pricing in order to accelerate sales and increase deal size.
As new technologies are created and innovated upon, our world as we know it changes – bit by bit. 2019 will see a deeper adoption of tech in our society and as a result consumer demands for tighter privacy and protection strengthens.
On The Digital Transformation Show we move through our top 8 predictions for 2019, which you can listen to here. But hey, you’re already here reading the article, so read on: 2019 Trends – The Digital Transformation Show
Learn what an XMarketer is and what it takes to be one in the 21st century. Customer experience through Digital Transformation is the modern marketers battleground.
The two speed business model allows any organisation to operate at different speeds to service two different customers, for the purpose of deferring dependency risk and increase cashflow.
Learn the different types of key performance indicators and how to design KPIs that work toward your objectives and business targets.