Here’s the fact Marketing Strategy is Business Strategy. If you read your business strategy and your marketing strategy and realise they’re different, you either don’t have business strategy, don’t have a marketing strategy or worse – have two.
Strategic planning involves an analysis of the company’s strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company’s goals and marketing objectives.
Define the right problem, deliver the right digital transformation: How to be in the top 16% of transformation leaders.
Digital Transformation is problem solving, whereby you aim to transform your business in order to reach an outcome that is not attainable by staying complacent. Your goal is the result, your problem is the barrier to getting there. The concerning statistics as...
The purpose of asking the 7 questions is to see what requires improvement within the business. By asking the seven questions regularly, a business owner can move past their own biases and identify the gaps in their own knowledge and determine where they need assistance.
Social media is full of pithy business advice in memes and ‘wanna be’ business gurus. Most of this is utter rubbish.
Every now and then the best business advice comes from the most unlikely source – streaming tv.
Here’s a clip from the TV Show “Billions” that condenses years of Business University in 25 seconds.
Looking for new ways to build your digital marketing strategy? Check out these internet marketing resources to find the tools you need.
Do you want your business to be known to as many potential clients as possible? Click here to learn how to create a strong promotion strategy.
In today’s continually evolving world, it’s crucial that your business evolves as well. Learn what digital transformation consulting can do for your business.
Every now and then it’s a good idea to go back over your site and test it for its SEO. Keep reading to learn how to conduct a marketing audit for your website.
People are using voice assistants more and more to search things on the internet. Here’s how you can implement voice search into your marketing efforts.
Some things are better left to the pros who do it every day, and marketing is no exception to that. Read on for why you should look into outsourced marketing.
Aside from making your life easier, marketing automation can save a lot of time and money. Click here to learn the best practices that allow you to do so.