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Some blogs just don’t fit in a neat box….

Where’s the Clarity in the Language of Boardrooms?

There’s a lot of confusion through language in today’s boardrooms. Vision statements, mission statements, values, strategies, brand stories, brand pillars … Most of the time the message is lost because there’s no clarity to how these things are to fit together.
The result is the language of boardrooms often fluctuates between two extremes…
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Why Creative Thinking Matters to Any Business

What is the structure of your team doing to promote the creative process?
Anyone can buy growth.
Not everyone can create it.
The organisation that learns how to foster a culture of creative thinking is likely to the M&A (Merger & Acquisition) team redundant.
Apple has averaged 1 acquisition …
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7 of the Best from Stephen R. Covey

This last week marks the passing of one the great, creative thinkers and business writers, Stephen R. Covey.
Covey wrote the 1989 breakthrough book, “7 Habits of Highly Successful People.”
In honor of some great thinking, here’s ‘7 of the best’ from Covey:
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Sales Playbook

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

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