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Essentials

Brand Anatomy: Identity

Brand Identity & Character

What is Brand? Branding is the art of cutting through a crowded market place, and the science, of doing this well… consistently.

A brand is not just a logo, but rather a set of thoughts and ideas directed with purpose and wrapped in a personality.  

That’s character.  People see brands through the lens of human characteristics and we help you build a brand that’s based on human character.  

Free Book: Brand Anatomy: Identity included in every purchase.

 

Branding is the art of cutting through a crowded market place, and the science, of doing this well… consistently.

This book is the workbook which has templates, worksheets and frameworks for you to use alongside the video lessons.

Build a clear brand strategy a whole company can follow. This book & course will teach you the tools and frameworks that have powered billions of dollars in sales around the world.

You will learn how to build your brand strategy, so you can stand out with confidence in any market.

Specifically you will learn;

  • What real branding is and how to apply it in the real world
  • How to design a brand character that a whole company can follow
  • How to articulate your brand purpose clarity.
  • How to establish principles that build the right culture and behaviours
  • How to communicate your position in the market to make it easy to acquire the right customer
  • How to identify, establish and build the right brand perceptions so they become competitive advantages for your organisation
  • How to establish brand practices which create commercial value within your business model
  • How to define your brand personality so that your communication is aligned across all channels
  • How to create or brief the design elements of your brand with such clarity a small investment in design will look like a billion dollar brand

At the end of Brand Anatomy: Identity you will have the skills to establish with brilliant clarity the identity to propel confidence across your team and to your customers.

 

Who is Brand Anatomy for?

  • Business leaders who want to design a robust brand strategy
  • Founders and business owners seeking to establish clarity in who they are, why they’re different and how to grow this.
  • Marketing leaders who need a robust framework to align brand thinking with commercial business strategy.

The essential toolkit, on demand

We’ve taken all our work and pre-packed these services into online course or on demand services.

Our courses are delivered by video, text and eBook downloads.  

The Brand Experience Maturity Assessment can be ordered online and taken as a stand alone maturity assessment to power a strategic planning process for any team.

Start, scale, or reinvent.

We’ve got your back.

Brand Anatomy: Support

We are here to help you every step of the way towards building your business of tomorrow.

If you’ve chosen the Brand Anatomy Essentials Program good on you! 

But, if you need a hand, some guidance, support or assistance with anything, you can buy some one on one time with us to get clarity and keep moving on.

What you get

  1. 1 hour blocks of one to one time via a video call
  2. Sessions focused on your needs and requirments
  3. Fast tracked clarity so you can keep moving forward
  4. Ongoing sessions… no problem

FAQs

Who developed the strategic playbook?

Blirt developed a Strategic Playbook called “The 7 Questions” over 10 years of learning from busienss consulting. The playbook is called “The 7 Questions” and is built around the output of 7 questions. 6 questions relate to core business functions. The answer to the 7th question leads leadership teams to calibrate and align.

Can I downgrade from Brand Anatomy Enterprise or Navigator Program

Yes of course. Both the Navigator and Enterprise Programs are subscription based with a 30 day notice period. And if you’re not satisfied with the service after your first month we’ll refund your money, we just ask that you clarify why you are not satisfied.

If I purchase a Brand Anatomy Essentials module is there an expiry date on completing the module?

There is no expiry date or exams either. Brand Anatomy Essentials is designed to support you learn in your time and optimise your business as you’re ready… iteration by iteration. 

What happens once I complete the Brand Anatomy Essentials program?

You go forth and conquer. Optimise, iterate and accelerate to the next level, rinse and repeat! If you need any support or coaching you can purchase an hour of one to one time or sign up to Brand Anatomy Navigator and take your business to the next level.

How soon after purchase will I see a difference in my organisation?

That depends entirely on you and your Team. Brand Anatomy Essentials modules vary in length but once a module is complete you will be able to implement your learning immediately. And if you need advice, guidance, support or assistance you can purchase one hour blocks of face to face time with us.

What if I sign up for Brand Anatomy Essentials and wish to upgrade? Is that possible?

Yes of course. We’ll refund the purchase amount and sign you up for Brand Anatomy Navigator or Enterprise, no worries!

Is there a trial for Brand Anatomy Essentials?

We offer a 100% money back guarantee if you are not satisfied with a Brand Anatomy Essentials module. We just ask that you clarify why you are not satisfied. 

After completing a Brand Anatomy Essentials module, am I able to refer back to the learning content and materials?

Yes of course. You will be able to reference the learning material whenever you need so as you learn, progress and grow your business you can iterate and optimise further using the Brand Anatomy framework. 

What happens once I register for a Brand Anatomy Essentials module?

We administer Brand Anatomy Essentials on Teachable. Once you have completed the Teachable registration process you will be issued with your Teachable account and login credentials so you can access the course and begin the module. 

Sales Playbook

Brand Anatomy: Sales is coming soon...

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Brand Anatomy Calibrate

Brand Anatomy:Calibrate is coming soon...

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Marketing Playbook

Brand Anatomy:Marketing is coming soon...

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Service Playbook

Brand Anatomy: Service is coming soon...

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CX Playbook

Brand Anatomy:CX is coming soon...

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EX Playbook

Brand Anatomy:EX is coming soon...

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