BRAND ANATOMY

Essentials

The essential toolkit, on demand

We’ve taken all our work and pre-packed these services into online course or on demand services.

Our courses are delivered by video, text and eBook downloads.  

The Brand Experience Maturity Assessment can be ordered online and taken as a stand alone maturity assessment to power a strategic planning process for any team.

Brand Anatomy: Identity

Build a clear brand strategy a whole company can follow. This book & course will teach you the tools and frameworks that have powered billions of dollars in sales around the world. 

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You will learn how to build your brand strategy, so you can stand out with confidence in any market.

Specifically you will learn; 

  • What real branding is and how to apply it in the real world 
  • How to design a brand character that a whole company can follow 
  • How to articulate your brand purpose clarity. 
  • How to establish principles that build the right culture and behaviours 
  • How to communicate your position in the market to make it easy to acquire the right customer 
  • How to identify, establish and build the right brand perceptions so they become competitive advantages for your organisation 
  • How to establish brand practices which create commercial value within your business model 
  • How to define your brand personality so that your communication is aligned across all channels 
  • How to create or brief the design elements of your brand with such clarity a small investment in design will look like a billion dollar brand 

At the end of Brand Anatomy: Identity you will have the skills to establish with brilliant clarity the identity to propel confidence across your team and to your customers.  

 

Who is Brand Anatomy for?

  • Business leaders who want to design a robust brand strategy
  • Founders and business owners seeking to establish clarity in who they are, why they’re different and how to grow this. 
  • Marketing leaders who need a robust framework to align brand thinking with commercial business strategy.  

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Brand Anatomy: Calibrate

Calibrate your leadership team with this powerful program on strategic brand leadership. Brand Anatomy: Calibrate moves the brand strategy from clarity of identity into focus of initiative across the core functions of vision, market, strategy, business model, customer experience and employee experience. 

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Transform frustrated boardrooms and meetings into finely tuned discussions with the powerful 7 questions framework in Brand Anatomy: Calibrate.

  • This course will teach you:
  • How to build a program of continuous improvement
  • Where to invest scarce time and resource to achieve the right outcomes
  • How to put the customer at the centre of your strategic decision making
  • How to turn your brand into real outcomes and create daylight between you and your competitors.

 

This course is for:

  • Boards leading companies
  • C-Suites, founders and start ups leading businesses and brands
  • Marketing and innovation leaders who want to shift their brand strategy into the strategic stratosphere.

 

COMING SOON

This course is in production.  Register here to receive early notification and we’ll reward you with a 20% discount voucher.

Brand Anatomy: Marketing

This is the playbook to build your own high performance marketing playbook. This course will take you through the fundamentals of building strategic, demand tapping marketing machine.

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Free your marketing team to deliver results with clarity of focus and space for innovation. This course will teach you how to build a marketing playbook that drives the revenue of the business.

This course will teach you:

  • How to work on and in your marketing system.
  • How to building a marketing operating rhythm which is the heart beat of the organisation.
  • How to move your marketing team from ‘just deliver leads’ to business leaders driving revenue.
  • How to translate your brand character into brand story to drive a narrative in the market place
  • How to identity the right metrics to track at the right stage of the customer journey.
  • How to build a customer journey that all teams can rally around to deliver a great customer experience. 
  • How to design and build a marketing discipline that operates on continuous improvement. 

 

This course is for:

  • Boards leading companies
  • C-Suites, founders and start ups leading businesses and brands
  • Marketing and innovation leaders who want to shift their brand strategy into the strategic stratosphere.

 

COMING SOON

This course is in production.  Register here to receive early notification and we’ll reward you with a 20% discount voucher.

Brand Anatomy: CX

Align your sales, marketing and service teams and develop a powerful customer experience strategy.  This playbook will teach you how to build your own CX strategy using proven methodologies and tactics.  This CX playbook includes Brand Anatomy Sales, Marketing and Service in the bundle plus additional CX lectures and tool kits. 

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Free your marketing team to deliver results with clarity of focus and space for innovation. This course will teach you how to build a marketing playbook that drives the revenue of the business.

This course will teach you:

  • How to work on and in your marketing system.
  • How to building a marketing operating rhythm which is the heart beat of the organisation.
  • How to move your marketing team from ‘just deliver leads’ to business leaders driving revenue.
  • How to translate your brand character into brand story to drive a narrative in the market place
  • How to identity the right metrics to track at the right stage of the customer journey.
  • How to build a customer journey that all teams can rally around to deliver a great customer experience. 
  • How to design and build a marketing discipline that operates on continuous improvement. 

 

This course is for:

  • Boards leading companies
  • C-Suites, founders and start ups leading businesses and brands
  • Marketing and innovation leaders who want to shift their brand strategy into the strategic stratosphere.

 

COMING SOON

This course is in production.  Register here to receive early notification and we’ll reward you with a 20% discount voucher.

Brand Experience Maturity Assessment

The BEMA will identify where the brand’s strengths and weakness are across functional competency and systems capability and the impact on both Customer and Employee Experience disciplines.  

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The Brand Experience Maturity Assessment is a powerful leadership alignment survey that will give you the insights on where to act for growth in your business.

This digital maturity survey to your leadership team creates these outcomes in less than 2 weeks:

  • Will identify immediate actions to improve your bottom line
  • Identifies the execution gaps you need to close to improve your brand
  • Provide clarity in skill competency and technology capability across sales, marketing, service and employee experience.
  • Provide a snapshot of maturity across your business vision, market, strategy, business model, customer experience and employee experience.

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Brand Anatomy: Sales

This is the sales playbook to build your own high performance sales playbook. This course will take you through the fundamentals of building a high performing sales team and the framework to put in place to sustain this.

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Release yourself from the pain of sales management. Maturity is consistent performance through continuous improvement. Build the system to repeat sales, time after time.

This playbook will teach you:

  • The metrics that really matter, and the ones that don’t.
  • The methods for creating sales methodologies that work, time after time.
  • How to focus on building sales leaders who build other sales leaders.
  • How to identity the ideal sales skills and capabilities for your specific organisation and make hiring 10x easier.
  • What knowledge is required for your sales team and how and where to store your sales knowledge base.
  • How to design a sales team that works together in a coordinated manner.

 

This course is for:

  • Boards leading companies
  • C-Suites, founders and start ups leading businesses and brands
  • Marketing and innovation leaders who want to shift their brand strategy into the strategic stratosphere.

 

COMING SOON

This course is in production.  Register here to receive early notification and we’ll reward you with a 20% discount voucher.

Brand Anatomy: Service

This is the service playbook to build your own high performance service playbook. Service is the secret weapon to any business and can drive upsell and cross sell opportunities whilst solving problems and delivering a wonderful experience. This course will take you through the fundamentals of building a high performing service team.

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Design a service experience that is a revenue team, not just a cost centre. This course will teach you how to set up a service team who are loved by customers and essential to any sales and marketing team. 

This course will teach you:

  • How to design a service playbook for your business. 
  • What the essential plays are, regardless of technology stack.
  • How to identity upsell, cross sell opportunities through the service environment.
  • How to establish the service operations to support the support team.
  • What metrics matter and how to design simple but powerful service insights.

 

This course is for:

  • Boards leading companies
  • C-Suites, founders and start ups leading businesses and brands
  • Service, sales, marketing and innovation leaders who want to shift their brand strategy into the strategic stratosphere.

 

COMING SOON

This course is in production.  Register here to receive early notification and we’ll reward you with a 20% discount voucher.

Brand Anatomy: EX

The employee experience playbook helps you build and drive your own powerful employee experience strategy and program. Build brand advocates from pre-hire to career growth and you can build a culture of high performance. 

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Design an employee journey using the science .

This course will teach you:

  • How to design a service playbook for your business.
  • What the essential plays are, regardless of technology stack.
  • How to identity upsell, cross sell opportunities through the service environment.
  • How to establish the service operations to support the support team.
  • What metrics matter and how to design simple but powerful service insights.

 

This course is for:

  • Boards leading companies
  • C-Suites, founders and start ups leading businesses and brands
  • Service, sales, marketing and innovation leaders who want to shift their brand strategy into the strategic stratosphere.

 

COMING SOON

This course is in production.  Register here to receive early notification and we’ll reward you with a 20% discount voucher.

Start, scale, or reinvent.

We’ve got your back.

Brand Anatomy: Support

We are here to help you every step of the way towards building your business of tomorrow.

If you’ve chosen the Brand Anatomy Essentials Program good on you! 

But, if you need a hand, some guidance, support or assistance with anything, you can buy some one on one time with us to get clarity and keep moving on.

What you get

  1. 1 hour blocks of one to one time via a video call
  2. Sessions focused on your needs and requirments
  3. Fast tracked clarity so you can keep moving forward
  4. Ongoing sessions… no problem

FAQs

Who developed the strategic playbook?

Blirt developed a Strategic Playbook called “The 7 Questions” over 10 years of learning from busienss consulting. The playbook is called “The 7 Questions” and is built around the output of 7 questions. 6 questions relate to core business functions. The answer to the 7th question leads leadership teams to calibrate and align.

Can I downgrade from Brand Anatomy Enterprise or Navigator Program

Yes of course. Both the Navigator and Enterprise Programs are subscription based with a 30 day notice period. And if you’re not satisfied with the service after your first month we’ll refund your money, we just ask that you clarify why you are not satisfied.

If I purchase a Brand Anatomy Essentials module is there an expiry date on completing the module?

There is no expiry date or exams either. Brand Anatomy Essentials is designed to support you learn in your time and optimise your business as you’re ready… iteration by iteration. 

What happens once I complete the Brand Anatomy Essentials program?

You go forth and conquer. Optimise, iterate and accelerate to the next level, rinse and repeat! If you need any support or coaching you can purchase an hour of one to one time or sign up to Brand Anatomy Navigator and take your business to the next level.

How soon after purchase will I see a difference in my organisation?

That depends entirely on you and your Team. Brand Anatomy Essentials modules vary in length but once a module is complete you will be able to implement your learning immediately. And if you need advice, guidance, support or assistance you can purchase one hour blocks of face to face time with us.

What if I sign up for Brand Anatomy Essentials and wish to upgrade? Is that possible?

Yes of course. We’ll refund the purchase amount and sign you up for Brand Anatomy Navigator or Enterprise, no worries!

Is there a trial for Brand Anatomy Essentials?

We offer a 100% money back guarantee if you are not satisfied with a Brand Anatomy Essentials module. We just ask that you clarify why you are not satisfied. 

After completing a Brand Anatomy Essentials module, am I able to refer back to the learning content and materials?

Yes of course. You will be able to reference the learning material whenever you need so as you learn, progress and grow your business you can iterate and optimise further using the Brand Anatomy framework. 

What happens once I register for a Brand Anatomy Essentials module?

We administer Brand Anatomy Essentials on Teachable. Once you have completed the Teachable registration process you will be issued with your Teachable account and login credentials so you can access the course and begin the module. 

Sales Playbook

Brand Anatomy: Sales is coming soon...

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Brand Anatomy Calibrate

Brand Anatomy:Calibrate is coming soon...

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Marketing Playbook

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Service Playbook

Brand Anatomy: Service is coming soon...

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CX Playbook

Brand Anatomy:CX is coming soon...

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EX Playbook

Brand Anatomy:EX is coming soon...

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