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About the bema

Brand Experience Maturity Assessment

You only improve what you measure. We measure the execution gap, to reveal the performance opportunity.

Our Brand Experience Maturity Assessment (BEMA) sets benchmarks of maturity in strategy execution and identifies areas of focus that add value in the next quarter or half.

The BEMA is a (really) deep dive into more than 200 data points across your business strategy & execution to find the gaps.  

The BEMA is a digital survey to leaders in your business.

It will highlight where and what you, as a leadership team should focus on in order to achieve value.

This process takes two weeks and the final report is presented as a foundation to the first horizon roadmap workshop. 

We start each engagement with this and repeat it each year with you to show improvement.

Or, you can order this powerful insights report as a stand alone report below.


What to expect when taking the Brand Experience Maturity Assessment:

The survey is ...

A detailed research tool which will:

> Will identify immediate actions to improve your bottom line.

> Reveal the execution gaps you need to close to improve your business.

> Align your leaders and managers around what matters most.   

> Be a foundation for future strategic discussions.

> Take approx. 30 mins to complete and is taken online. 





Receive your BEMA report and join a review with us to hear the insights & actions presented:

The report presentation is...

> A detailed 60+ page review of your business to identify gaps in performance.

> Report highlights ‘X-Scores’ from our 9 Experience curves across the 6 functions of vision & leadership, market assessment, strategy, business model, customer experience (sales, marketing, service) employee experience.

> Identifies the actions for growth in people, process and digital technology.

> Report delivered in pdf and presentation via video conference globally.



“The BEMA truly is a deep dive across the fundamental areas of any business and really got us to think about our organisation in ways we hadn’t previously….

Fast facts

  • Find clarity in where to focus
  • Find benchmarks across the business functions
  • See what the next steps on your roadmap could be
  • Discover competency levels across disciplines
  • Assess capability maturity across disciplines
  • Only $4,990 + gst
  • 60+ page report on your business
  • Over 230 data points of clarity are covered
  • 10 day turn around
  • Presentation of report via video conference
  • Supply of PDF report.

Over 230 data points

60+ pages of insights

Delivered in 10 days


Money back guarantee

Find clarity in where to focus

“Only 20% of strategists have the clarity on where transformational change will empower their company to win.”

– Gartner Market Insights

The BEMA delivers clarity on where a leadership team need to focus their attention.

The assessment surfaces the maturity of the brand’s functional competency & systems capability across the six primary functions of leadership and management;

Vision – casting, setting and delivering.

Market – segmentation, opportunity identification and personas.

Strategy – positioning, differentiation and competitive advantages.

Business model – value creation, systems, financial clarity.

Customer experience – acquiring, retaining and growing customers through marketing, sales & service.

Employee experience – acquiring, retaining and growing talent through your HR programs.

“We found the results you provided insightful and beneficial to the understanding of exactly where we are as a business…

Objectively, where should you focus?

Where you are on the Experience Curve is determined by how much clarity, competency and capability you have on the six fundamental functions of the business.

We identify a business level maturity score, but also break that score down to the different functions of the business;

  • Vision & leadership
  • Market asessment
  • Strategy
  • Business model
  • CX – sales
  • CX – marketing
  • CX – service
  • EX – employee experience & HR.

The experience score helps identify where effort should be focussed.

Breakthrough roadblocks

Our unique and insightful Experience Curves help you as a leader understand what skills and systems are most likely needed to break through the common roadblocks of where you are.

Represented as a percentage, the marker also helps identify what phase of growth the business is really in and therefore identify what types of activities can unblock growth across people, process & systems.

Know where to upskill your team

“70% of employees say they lack mastery over the skills they need to do their job.”

– Gartner Market Insights

Most importantly the BEMA will identify where the brand’s strengths and weakness are in both functional competency and systems capability across the organisation.

The BEMA report will provide a detailed breakdown on each function to show what competencies and capabilities need to be built to move up the experience curve.

The disciplines covered are:


  • Vision & leadership
  • Market analysis and ideal customer profiling
  • Strategic positioning and delivery
  • Business model performance
  • Marketing clarity, depth and scalability
  • Sales focus, process and scalability
  • Service functions, process and scalability
  • Employee experience, process and journey.

“Every business should complete the “BEMA” what an incredibly insightful business intelligence tool!“


GM Sales, Juice Media

No Risk. No Hassle. 30 Day Money Back Guarantee.

Full refund if you’re not happy.
Order now to take the next step.

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