You only improve what you measure. We measure the execution gap, to reveal the performance opportunity.
Our Brand Experience Maturity Assessment (BEMA) sets benchmarks of maturity in brand execution and identifies areas of focus that add value.
The BEMA is a (really) deep dive into more than 200 data points across your brand strategy & execution to find the gaps. The BEMA is a digital survey to leaders in your business and is complimented with one-on-one interviews by Blirt. It will highlight where and what the leadership team should focus on in order to achieve value.
This process takes two weeks and the final report is presented as a foundation to the first horizon roadmap workshop. We start each engagement with this and repeat it each year with you to show improvement.
The BEMA is the foundation of a strategic roadmap in transforming your brand.
“Only 20% of strategists have the clarity on where transformational change will empower their company to win.”
– Gartner Market Insights
The BEMA delivers clarity on where a leadership team need to focus their attention.
The assessment surfaces the maturity of the brand’s functional competency & systems capability across the six primary functions of leadership and management;
Vision – casting, setting and delivering.
Market – segmentation, opportunity identification and personas.
Strategy – positioning, differentiation and competitive advantages.
Business model – value creation, systems, financial clarity.
Customer experience – acquiring, retaining and growing customers through marketing, sales & service.
Employee experience – acquiring, retaining and growing talent through your HR programs.
Where you are on the Experience Curve is determined by how much clarity, competency and capability you have on the six fundamental functions of the business.
We can identify a business level maturity score, but also break that score down to different functions and the specific disciplines within customer experience (sales, marketing, service) and employee experience.
This experience score helps identify where effort should be focussed.
The rolled up experience score helps identify where on the Experience Curve the brand is.
Represented as a percentage, the marker also helps identify what phase of growth the brand might be in and therefore identify what types of activities can unblock growth across people, process & digital technology.
“70% of employees say they lack mastery over the skills they need to do their job.”
– Gartner Market Insights
Most importantly the BEMA will identify where the brand’s strengths and weakness are in both functional competency and systems capability across both Customer and Employee Experience disciplines.
The BEMA report will provide a detailed breakdown on each discipline to show what competencies and capabilities need to be built to move up the experience curve.
The disciplines covered are:
- Sales (CX)
- Marketing (CX)
- Service (CX)
- HR (EX)
BRAND EXPERIENCE transformation
Work with Blirt.
We help brands accelerate sales, marketing, service & employe performance so amazing customer experiences can be delivered at every stage & touchpoint of the journey.
Take the Brand Experience Maturity Assessment:
The survey is ...
> Will identify immediate actions to improve your bottom line.
> Identifies the execution gaps you need to close to improve your brand.
> Designed for leaders and managers of your organisation, it is not customer facing.
> A foundation for future strategic discussions.
> Takes approx. 30 minus to complete and is taken online and via include face to face interviews.
Receive your BEMA report and join a review with us to hear the insights & actions presented:
The report presentation is...
> A detailed 50+ page review of brand experience.
> Report highlights X-Scores, discipline actions for growth in people, process and digital technology.
> Report delivered in pdf and discussion via video conference globally or in person (if client local within Australia).
SET YOUR ROADMAP
Choose to go on a roadmap of transformation with us or DIY with your own tools & team:
Choose your engagement model
> After completing your BEMA work with us to execute the transformation program.
> We work with clients from as little as 1/2 a day per month to many days per month. We’ll just help you achieve what you need.
> Our roadmaps focus on delivering quarterly activities of outcomes and insight.
> Engagements are designed for each customer.