Context

For over 40 years the Australian Asphalt Pavement Association (AAPA) has been the peak body representing the Flexible Pavement Industry in Australia.

AAPA provide a range of member services including a wide suite of training courses, regular industry events, and technical advice on a national and state basis.

Open to all organisations involved in the industry, AAPA’s membership base includes bitumen suppliers, asphalt producers, sprayed surface operators and equipment suppliers.

Membership also includes Road Authorities and State and Local Governments across Australia.

The Challenge

AAPA needed to refine multiple systems of record into on streamlined process across sales, marketing, events, training and finance.

The Solution

Blirt developed a user centred design approach to delivering a single platform to power: 

• Marketing automation for event promotion and member communication
• Salesforce CRM to manage customer data
• Custom Salesforce apps to manage events, membership and training.
• Deployment of finance automation to automate the entire subscription, contract, invoicing and revenue recognition process
• A customer community portal where members can view, sign up or pay for events, member specific content, training courses and membership.