Customer stories
digEcor
Who is digEcor
enabling all airlines to create an extraordinary travel experience.
Having successfully served multiple airlines’ IFE needs globally for 10 years, new Australian ownership and investment brought in a new era for the company. Four years later our seat centric IFE, Passenger Service Solution (PSS), in seat power, tape replacement and cabin crew application are now all in airline revenue service, with cabin lighting following this month finally bringing to fruition our integrated flight experience on-board commercial aircraft.
The Challenge
digEcor deliver in flight experience technology to power airline customer experience. Have recently implemented Salesforce and Pardot sales & marketing automation digEcor needed to bring alignment through clarity in strategy and customer journey.
The Solution
Blirt, working with the digEcor leadership, sales and marketing teams developed a CX Strategy which delivered improved customer journey management, marketing automation and sales pipeline management.
The Outcomes
Clarity in strategy for customer experience.
Blirt delivered:
• Customer Experience Strategy
• Salesforce Pardot Marketing Automation Strategy, including scoring & grading tactics and nurture programs
• Content strategy
Projects Completed For digEcor
The Results
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