digEcor

by | Jun 6, 2018 | CASE STUDIES | 0 comments

Customer stories

digEcor

Blirt developed a CX Strategy and supporting marketing tools to empower a global launch in the airline industry.

Who is digEcor

enabling all airlines to create an extraordinary travel experience. 

Having successfully served multiple airlines’ IFE needs globally for 10 years, new Australian ownership and investment brought in a new era for the company. Four years later our seat centric IFE, Passenger Service Solution (PSS), in seat power, tape replacement and cabin crew application are now all in airline revenue service, with cabin lighting following this month finally bringing to fruition our integrated flight experience on-board commercial aircraft.

The Challenge

digEcor deliver in flight experience technology to power airline customer experience. Have recently implemented Salesforce and Pardot sales & marketing automation digEcor needed to bring alignment through clarity in strategy and customer journey.

The Solution

Blirt, working with the digEcor leadership, sales and marketing teams developed a CX Strategy which delivered improved customer journey management, marketing automation and sales pipeline management.

The Outcomes

Clarity in strategy for customer experience.
Blirt delivered:

• Customer Experience Strategy

• Salesforce Pardot Marketing Automation Strategy, including scoring & grading tactics and nurture programs

• Content strategy

• Pardot EDM and Landing Page Templates for use across the business.

Projects Completed For digEcor

Web & Digital Advertising

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Pardot Implementation & Management

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Retail Environment - CX & Design Centre

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Creative - Video / TVC

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Craig Treasure

CEO and Managing Director, Villa World

The Results


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