Who is Ingenia Communities
Ingenia Communities is an S&P/ASX 300 entity with a market capitalisation of over $500 million and listed on the Australian Securities Exchange under the stock market trading code ‘INA’. The Group is supported by over 4,000 investors and has over 500 employees dedicated to creating community for residents and guests.
Ingenia Communities was birthed out of a fund from ING. Ingenia’s target audience is the rapidly growing seniors market. What started as a small portfolio of communities rapidly grew to over 65 within a just a few years. With other portfolios acquired and some exited, Ingenia Communities needed to recalibrate the brand strategy in alignment with purpose, vision and values as an organisation.
Blirt reviewed the available researched, conducted a series of strategic workshops with the various teams and developed an integrated strategy to unify all communities around the common and core values of Ingenia.
Ingenia Communities Brand Launch Video
Blirt created a unifying identity and communication platform to bring the various businesses together under the one banner.
The creative platform unified all business units through the emotional promise of “Happy days”.