Being a Community Radio station Juice is reliant on donations and sponsorship to keep the lights on and the music playing.
With increased competition and targets being harder to reach, the leadership team sought insights on where to act.
Having completed Blirt’s Brand Experience Maturity Assessment the Juice Executive Team were able to quickly gain clarity of exactly where the business was across the fundamental functions.
Blirt worked with the Team at Juice to uncover the roadblocks and developed a strategy and sales playbook overcome the challenge.
Juice now have a cohesive understanding of the business position and how well their brand is performing within the business.
Blirt have helped Juice 107.3 FM deliver:
- Refined sales systems and methodology.
- Clarity sales and marketing goals, requirements and program.
- A continuous improvement approach across the business.