The Challenge

1.  Overcoming external perceptions of property investment marketing.
2. Addressing a misunderstood message about how MRD help their clients.
3. Generating new sales opportunities for both property and financial services.

Our Approach

Blirt utilised our proprietary Brand Anatomy framework for the MRD rebrand and repositioning. We delivered on our four key attributes:

Strategic
Through research we aligned brand beliefs & activities to organisation strategy and business model.

Simplify
Through focus, simplify the message to bring clarity to the organisation and their customers.
Be Inspirational
Through consistency, communicate effectively and with ongoing purpose to inspire customers and internal team members.

Deliver Wisdom
Discover the truth insights via customer research and apply this knowledge into improved services, products and organisation performance.

Creative Execution

Blirt identified four key advantages which customers believed the brand gave them:

1. Expert Knowledge
2. A Scientific Approach
3. Investment Assistance
4. An Enduring Relationships

The repositioning introduced MRD as a Partner and reinforced the “MRD Partners” approach under the promise of “Your Property Partner.”

This brand was expressed through updated collateral including website, video, advertising and corporate identity.

The brand roll out included:

• Corporate Identity
• Content development around key thought leadership topics
• Website development
• Social Media Management
• SEO Keyword monitoring and performance improvement
• Advertising and Lead Nurturing