Customer stories

Tri Training

Blirt helped Tri Training achieve a massive 40% improvement in cost per lead by optimising the customer journey across media, content and email automation.

Context

Blirt were engaged by Tri Training, a QLD based Registered Training Organisation, to help design and build a more sustainable client acquisition program.

The Challenge

The primary challenge was to reduce the cost of sale and identify more effective methods of communicating Tri Trainings education offerings.

The industry was extremely competitive and optimisation across all areas of the sales funnel were required.

The Solution

Blirt brought 3 core skill sets to the table;

  • Digital Media Buying and Insights
  • Creative Design; Communication Messaging & Landing Page Science
  • Pardot Marketing Automation and Lead Nurturing

Blirt designed the marketing automation program to idenitfy, attract, engage, convert and nurture the target prospect.

High Performance Content Marketing

We designed and developed a campaign to identify new prospects via Google Search and built an AdWords media campaign to attract new students.

New prospects registered via the custom landing page and were communicated over time via drip campaigns through Pardot.

 

The Results

Tri Training were achieving a 40% reduction in cost of sale through smarter media buying, creative landing page conversion and content rich lead nurturing.

%

CPL Reduced by 40%

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Customer Stories

Juice Media

Juice Media

Blirt have helped the Juice Media Executive Team, gain clarity across the fundamental areas of their business and unlocked valuable insights into where they excel and what and where their roadblocks are.  

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UCare

UCare

Blirt have helped UCare gain clarity in strategy, reposition the brand, redefine product offering and pricing in order to accelerate sales and increase deal size.

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The Digital Centre

The Digital Centre

The Digital Centre wanted to automate several functions inside their organisation using technology that unlocks the barriers to scale.

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Sales Playbook

Brand Anatomy: Sales is coming soon...

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

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BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!