Customer stories
Tri Training
Blirt helped Tri Training achieve a massive 40% improvement in cost per lead by optimising the customer journey across media, content and email automation.
Context
Blirt were engaged by Tri Training, a QLD based Registered Training Organisation, to help design and build a more sustainable client acquisition program.
The Challenge
The primary challenge was to reduce the cost of sale and identify more effective methods of communicating Tri Trainings education offerings.
The industry was extremely competitive and optimisation across all areas of the sales funnel were required.
The Solution
Blirt brought 3 core skill sets to the table;
- Digital Media Buying and Insights
- Creative Design; Communication Messaging & Landing Page Science
- Pardot Marketing Automation and Lead Nurturing
Blirt designed the marketing automation program to idenitfy, attract, engage, convert and nurture the target prospect.
The Results
Tri Training were achieving a 40% reduction in cost of sale through smarter media buying, creative landing page conversion and content rich lead nurturing.
%
CPL Reduced by 40%
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Customer Stories
Juice Media
Blirt have helped the Juice Media Executive Team, gain clarity across the fundamental areas of their business and unlocked valuable insights into where they excel and what and where their roadblocks are.
UCare
Blirt have helped UCare gain clarity in strategy, reposition the brand, redefine product offering and pricing in order to accelerate sales and increase deal size.
The Digital Centre
The Digital Centre wanted to automate several functions inside their organisation using technology that unlocks the barriers to scale.
