Customer stories

UCare

Blirt have helped UCare gain clarity in strategy, reposition the brand and redefine the product offering and pricing in order to accelerate sales and increase deal size.

Who is UCare?

UCare is the world’s most intelligent Church Management System which powers the safety, care and support of people attending churches all over the world.

UCare is a SaaS company headquartered in Queensland, Australia.

The Challenge

Founded in 2010, UCare quickly grew an international customer base but in recent years growth had stalled.

Competition with the market sector had increased and whilst UCare was one of the top rating church management technology platforms on Capterra, a refocus was needed to continue the growth story. 

 

The Solution

Using Blirt’s Brand Experience Maturity Assessment we identified roadblocks in clarity that were holding UCare back from growth.

Blirt helped UCare reposition the technology solution, clarify the ideal customer, repackage licensing and price points and launch the world’s most intelligent technology platform, UCare Wave.

Our focus has been on helping UCare gain clarity in strategy, process and systems with a particular focus on sales methodologies, strategic positioning and the customer journey.

The Outcomes

UCare have seen the path to growth and achieving the milestones to reach their vision. 

  • New growth strategy implemented.
  • UCare Wave launched, the worlds most intelligent church management software.
  • New product and pricing released.
  • Average deal size is now up 300% compared to 12 months prior. 

 

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Average Deal Size Increase

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“Blirt have brought the clarity needed to breakthrough the roadblocks. I have a clear path to sustainable growth, average deal size is up 300%, customers are happier and we’re on track.

I’ve worked with different coaches & consultants in the past and all they want to do is sell you ‘their way’.  Blirt used their frameworks as a foundation to help me find my way.”

– Des Browne, Founder & CEO

The Results

 

The results are clear.

With UCare, clarity in strategy, process and then action was the key to achieving a break through results. 

Our ability to use our brand experience framework to develop the right roadmap has helped UCare achieve real breakthrough. 

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Sales Playbook

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

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BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!