Who is Villa World
Established in 1986, Villa World is an ASX300 property company and one of Australia’s largest housing providers. Developing more than just land or homes, Villa World creates the complete master planned address.
Villa World approached Blirt to assist in the reinvention of the customer journey.
With a passion to deliver outstanding customer experiences, Villa World embarked with Blirt on a journey of transformation in sales & marketing performance.
Blirt developed a research based approach to improving the customer experience.
Blirt conducted a detailed customer research program to understand brand perceptions, advocacy across the customer journey, service experience and purchasing drivers. From the researched we advised on a series of changes and new communications.
Together with a new senior management team at Villa World, the strategy has driven outstanding outcomes with:
- Increased clarity in advocacy, purchasing drivers & communication requirements
- Implementation of an omnichannel digital marketing program
Approx 30 point lift in NPS within 12 months
- Growth from 400 sales to over 1,500+ over 3 years
- Implementation of
redesigned retail basedsales centre.
- 300% Sales Growth Over 3 Years
- Marketing Automation Implementation of Pardot Marketing Automation
- Redevelopment of website platforms and new websites with complex integration to Salesforce CRM
Sales Growth Over 3 Years
Projects Completed For Villa World
Creative Strategy - Video & TVC
Web & Digital Advertising
This includes development of principle web assets such as the corporate website, landing pages, digital creative and marketing automation programs.
Salesforce: Sales & Marketing Automation
Blirt’s work has focussed on the CX requirements across sales & marketing automation.
Retail Environment - CX & Design Centre
The principle work was to design a sales environment within the constraints of a display home whilst maximising the customer experience and integrating the journey with CRM, brand messaging, project positioning and sales communication requirements.