BUILD THE MARKETING TEAM OF tomorrow

Marketing Transformation

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We help marketing leaders find more customers.

Our work helps marketers lead the customer experience strategy; defining how to acquire, retain and grow customers on a unified technology platform.

Our roadmap is Blirt’s Marketing Experience Curve.

 

Where are you on the experience curve?

HYPER TRANSFORMATION

CX Is The New Advantage

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Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Peter Drucker

Author, The Five Most Important Questions

The Rise of the X Marketer

What is the X Marketer?

The marketer who understands customer experience, is building their skills & experience and can execute in the experience economy to create X factor results.

That is the marketer of the future, needed today.

Every marketer knows that marketing has fundamentally changed over the last 5 – 10 years.

 

The State of Marketing 2017 by Salesforce Research has surfaced six themes in approach that high performing teams characterize over their lower performing counterparts.

The six characteristics of market leaders, teams who deliver CX (Customer Experience) as market leaders are:

 

  1. Continuous Improvement (Kaizen)
  2. Collaborative
  3. Journey Focused
  4. Content Creators
  5. Technology Investors
  6. Purpose Driven

Market leaders are 12x more likely to be optimising the entire customer journey through technology.

%

Almost two thirds of market leaders believe executing on CX requires sales, marketing, service and tech aligning to the customer journey.

Market leaders are 14x more likely to be technology adopters.

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Be The Difference

Marketing X -Curve Program

Take the journey of continuous improvement. We work with Marketing Leaders to plan, optimise and deliver improvement quarter by quarter in order to build a marketing team who can scale.
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    • Retained coaching, consulting and advisory services to uplift the marketing team into high performance through improving people, strategy and technology to move up the Marketing Experience Curve.
    • Quarterly Performance Program – which outlines coaching, consulting, training, technology implementations with specific objectives.

CX Strategy

We deliver a comprehensive sales strategy that provides clarity on how to build your sales team to high performance.
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    • Customer research and deep data insights using geo-digital-demographic-psychographic persona data.
    • Our market tested and proven framework and approach to building a winning Customer Experience Strategy
    • A documented strategy which outlines how to equip the team with a detailed customer journey mapped, deep persona insights and brand tracking insights, funnel mapping, automation journey mapping and metrics required to track progress.

Contact our team to see how we can help you.

Performance driven teams win.

High performing sales teams are 2.5x more likely to be outstanding or very good at training & process effectiveness.

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