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The Blirt Blog

Marketing Automation: Five Pitfalls To Avoid
Marketing automation has gone from rising trend to essential strategy in a matter of a few years.To the uninitiated it...
Building Customer Experience From The Ground Up With Salesforce CRM
Why Does A Marketing Agency Get Involved in Salesforce CRM?In a show aired more than ten years ago, Oprah asked her...
What Is Marketing Automation?
What Is Marketing Automation?Marketing Automation is the process of nurturing prospects and customers with highly...
Pardot Update: Delete, Merge & Prospect Bi-Directional Sync
One customer to rule them all: New prospect management efficiencies in Salesforce latest connector update.Pardot has...
Some Metrics That Matter – Vanity vs Better Metrics
OK, here's a great little infographic from our friends over at Pardot Vanity metrics are nice, they make us look...
What Is Marketing Automation? The Fastest Growing Marketing Technology
The key to growth and customer personalisation is literally in the palm of your hand - tools like Salesforce's Pardot...
Which Technology Helps Build a Cohesive Customer Journey?
A key insight from Salesforce's 2015 State of Marketing Report was the list of priority technology which helps...
What Are Buyer Profiles or Personas?
A buyer profile is a descriptive outline of the person you are seeking to attract. It is used in marketing automation...
Branded Keywords- Do You Need Them?
The world of digital marketing in three words… competitive, empowering, effective. It’s the formidable force in modern...
Online Behaviour Profiling: How To Design an Ideal Client Profile Using Pardot Digital Marketing Suite
It is now possible to design your communications so that you know who the most engaged prospects are within your...
Have You Got Your Conversion Science Clear?
What stats should you be tracking across your sales funnel? What are the most important things you need to know...