Select Page
There is no shortage of ‘new’ in today’s market. New homes, new software, new TVs, new super accounts, new breakfast cereals, new deals, new offers…… the list really does go on.

New is simply not newsworthy anymore. New is boring.

So what turns ‘new’ into ‘news’?

New becomes ‘news’ when it is simple and different.

Two rules.

1. Be simple.
If your product can’t be understood at first glance or in the first sentence, it probably hasn’t been well thought out. Being simple is very difficult. The value in simple is added by taking things out, not by putting them in.

2. Be different.
New doesn’t become newsworthy unless it’s different. Likewise, brands don’t stand out unless they’re different. When it comes to rising to the top of the pack, being the same is marketing suicide.

The next time you are assessing the potential cut through of a product message explain it and it’s point of difference in one short sentence. If you can’t, go back and rethink it (better also see Thunk).

Sales Playbook

Brand Anatomy: Sales is coming soon...

Register to receive notifications and updates about Brand Anatomy: Sales from the Team

Thanks for registering, we'll keep you up-to-date!

Brand Anatomy Calibrate

Brand Anatomy:Calibrate is coming soon...

Register to receive notifications and updates about Brand Anatomy: Calibrate from the Team

Thanks for registering, we'll keep you up-to-date!

Marketing Playbook

Brand Anatomy:Marketing is coming soon...

Register to receive notifications and updates about Brand Anatomy: Marketing from the Team

Thanks for registering, we'll keep you up-to-date!

Service Playbook

Brand Anatomy: Service is coming soon...

Register to receive notifications and updates about Brand Anatomy: Service from the Team

Thanks for registering, we'll keep you up-to-date!

CX Playbook

Brand Anatomy:CX is coming soon...

Register to receive notifications and updates about Brand Anatomy: CX from the Team

Thanks for registering, we'll keep you up-to-date!

EX Playbook

Brand Anatomy:EX is coming soon...

Register to receive notifications and updates about Brand Anatomy: EX from the Team

Thanks for registering, we'll keep you up-to-date!

BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!