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There’s a lesson in DVD stores.

What happens when you don’t return a DVD on time? You get a fine. What happens when a consumer gets a fine? They choose another store, use their partner’s name or just hope they don’t ever have to pay feeling guilty every time they go near a store!

Come on, fess up. It’s true isn’t it?

Why penalise when you can reward?

What if every time you returned a DVD on time you got a credit and every 5th return gave you a free DVD? Most coffee shops manage to achieve this with a cup of coffee and a DVD rents for about the same as a standard coffee these days.

Studies (and common sense) show you would most likely use more product more of the time when an incentive is in place.

What are you penalising your customer for? What could you reward your customer for?

I wonder what a difference a small change of internal policy could make without ever spending an advertising dollar?

Best schedule some time to do a little thunking….

Sales Playbook

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

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BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!