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Have you ever asked the question, ‘What is our brand dependent upon inside and outside of our organisation?’

Internal dependencies are things in your direct control which shape your brand (customer service, product attributes, communication style etc). External dependencies are things that you have indirect control of which will shape your brand (distributor’s sales environments, government regulation, business partners, customers/brand evangelists etc).

It pays to understand brand dependencies. There is a key set of dependencies that you have little control of that have significant influence on your brand.

Many businesses know their brand’s internal dependencies but not necessarily their brand’s external dependencies.

In same way that a business sets about delivering strategies to achieve the internal dependencies there needs to some thought and strategy as to how you might influence the external dependencies.

Doing this might just double the effect of your branding efforts.

Sales Playbook

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

Brand Anatomy:EX is coming soon...

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BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!