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It’s not a new rule. But here’s an example in practice. I picked up a very well known international current affairs magazine, how much advertising do you think was in the entire magazine?

How about just 4 ads – inside cover, page 2, inside back and outside cover.

Is this a sign of a downturn or evidence of smart strategy? I don’t know. I’ll presume the later because it helps my point.

Why fill your product with ads when the inside cover, inside back cover and the back cover will give 80% of your advertising revenue (along with subscription). Why compromise the integrity of the product for only 20% more revenue?

How does this apply to your products?

Sales Playbook

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

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BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!