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Here are 6 simple lessons (from both the print & web):

1. People are the best communicators.

2. The message is crafted for a specific audience regarding that place, ie it’s not a fluffy emotional ad selling the region, it’s factual and to the point – yet holds an aspiration

3. Good ads are clean and simple in look and message. In this instance I know where to go if I’m a business owner to get more information

4. The web comms are matched neatly to the core promotional message. I’m not lost in a maze of corporate or government amble

5. Online I get information – lots of it – that information is relevant to a business decision.

6. There is a lot of ways I can get involved with a brand. Not just one formal way of contacting a person, but loads of programs, case studies, events or physical sites where as a business I can get more info or actually set up a business.

Good marketing programs have many layers interconnected through the brand with the ability for these layers to be communicated in different ways.

Just like a good story.

Sales Playbook

Brand Anatomy: Sales is coming soon...

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

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BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!