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Reinvention is the ability to throw away good.  To look at a product or service and say that’s good, but not great is to be honest in managing products and services.  

Great is worth hanging on to.  Good needs to be rethought.  

This is where great design thinking comes into play.  To paraphrase Steve Jobs, design is not really about how things look but how things work.  This is one of the reasons we talk about applying the science of creativity to the art of strategy and execution.  Beauty is important.  But how a brand, a business or a team function together is just so much more important.  

Here’s a great clip from when Apple threw away the break through design on the iMac. 

Sales Playbook

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

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BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!