Select Page

There has never been a greater need for organisations to build a culture that fosters entrepreneurs.  Well, to be more accurate, intrapreneurs.  It is in the minds of these people that your next set of creative ideas will be bubbling.

A typical organisation is interested in driving centralised control.  It’s a very 20th century industrial approach.  Yet, history proves time and time again, that good organisational structure creates space & time for innovation to bubble organically.

Wouldn’t it be so much better (and cheaper) if you’re next breakthrough program, product or service came not from the strategy department but organically from the passion & innovation of anyone in your team? Maybe even from those you least expect? 

So here’s 5 signs you might be killing creativity in your intrapreneurs. 

Do you: 

1.  Make them write a budget?  

Don’t.  Or at the very least the back of a postage stamp should work until it has an element of basic testing. 

2.  Make them write an extensive business plan?  

Don’t.  Let an idea flourish.  Under some basic planning.  Test it and then systemise it.  

3.  Give them a budget?  

At least not a fat one.  Comfort never created anything new.  

4.  Give them a big salary?  

See above. But do establish a reward structure based on the success of the new idea.

5.  Punish failure?  

Place the emphasis on harvesting insight and reshaping teams and ideas if something fails. Complete removal of people leading new ideas because the idea didn’t work will immediately cease all new creative thinking in teams.   

Creative thinking is smart business.  

Is your team thinking creatively on their own?  

What can you do today to make it easier for your team think creatively? 

 

Sales Playbook

Brand Anatomy: Sales is coming soon...

Register to receive notifications and updates about Brand Anatomy: Sales from the Team

Thanks for registering, we'll keep you up-to-date!

Brand Anatomy Calibrate

Brand Anatomy:Calibrate is coming soon...

Register to receive notifications and updates about Brand Anatomy: Calibrate from the Team

Thanks for registering, we'll keep you up-to-date!

Marketing Playbook

Brand Anatomy:Marketing is coming soon...

Register to receive notifications and updates about Brand Anatomy: Marketing from the Team

Thanks for registering, we'll keep you up-to-date!

Service Playbook

Brand Anatomy: Service is coming soon...

Register to receive notifications and updates about Brand Anatomy: Service from the Team

Thanks for registering, we'll keep you up-to-date!

CX Playbook

Brand Anatomy:CX is coming soon...

Register to receive notifications and updates about Brand Anatomy: CX from the Team

Thanks for registering, we'll keep you up-to-date!

EX Playbook

Brand Anatomy:EX is coming soon...

Register to receive notifications and updates about Brand Anatomy: EX from the Team

Thanks for registering, we'll keep you up-to-date!

BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!