When somebody says it so well, then give them the floor!

In his article on HBR Greg McKeown unpacks why leading yourself and your organisation from a clear sense of purpose drives the right results. 

Sometimes it’s not where we are going that matter so much, but rather what we choose not to do which can have the greatest impact. 

In his article, “The Disciplined Pursuit of Less” McKeon presents the path to success which often leads to downfall:

Phase 1: When we really have clarity of purpose, it leads to success.
Phase 2: When we have success, it leads to more options and opportunities.
Phase 3: When we have increased options and opportunities, it leads to diffused efforts.
Phase 4: Diffused efforts undermine the very clarity that led to our success in the first place.

Read more here…

A Blirt we strive to help our clients gain a sense of clarity through creative thinking so that a greater sense of focus is applied to the right growth paths.  

Sales Playbook

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Brand Anatomy Calibrate

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Marketing Playbook

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Service Playbook

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CX Playbook

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EX Playbook

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BALANCING BRAND - ART & SCIENCE

Interested to learn about Brand Anatomy

Brand anatomy is a sense making framework that brings the clarity to grow your business.   

  1. 1. Gain the clarity to design a cut through identity built on a robust character of who you are and what you stand for  

  2. 2. Create the alignment in your team to reduce roadblocks and accelerate good decision making  

  3. 3. Build the skills and the systems to release growth across your business using proven playbooks customized for you  

One of the Team will be in contact with you soon!